About Us

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Zeha Trading PLC is an emerging Ethiopian company dedicated to creating sustainable economic opportunities through agriculture, retail, and digital services. Established by visionary co-founders Abraraw Chale and Emawaysh Muche, the company combines academic expertise with entrepreneurial experience to drive innovation and growth.

Abraraw Chale, a senior lecturer at Mizan Tepi University specializing in governance, public, and business management, brings strategic leadership and a strong foundation in management principles. His guidance shapes Zeha Trading’s operational and agricultural initiatives with a focus on sustainability and long-term impact.

Emawaysh Muche, founder of EMCoM, has more than five years of experience distributing telecom products for Ethio Telecom in Ethiopia’s South West regions. Her entrepreneurial drive and deep understanding of market dynamics position Zeha Trading to explore opportunities in Ethiopia’s fast-growing digital economy.

Our Core Values

  • Driven by Integrity
  • Committed to Excellence
  • Empowering Communities
  • Sustainable by Choice
  • Innovating for Growth

What Our Clients Say

4.5/5
Working with Zeha Trading has been transformative. Their modern approach to farming and dedication to sustainability sets a new standard in Ethiopian agriculture.
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Engida Admassu
4.5/5
Zeha Trading delivers products with consistency and professionalism. Their commitment to quality and timely supply has strengthened our business."
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Misganaw Ayitenfsu
Zeha Trading
Zeha Trading